Rihanna bought her A-game to Pharrell Williams' debut LV collection at Paris Fashion Week.
She cheered for Pharrell, spearheading the French luxury house's new campaign.
Jacob & Co has teamed up with the singer to create a new trend - a watch choker.
It is for the first time that a timepiece has been worn on a neck.
#Rihanna #LouisVitton #Diamond ~HT.99~PR.154~
