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(VIDEO) Beet.TV Retreat 2016 Panel: Determining The Value Of Advanced Television

MIAMI - In the tug of war that is television advertising, programmers pull the traditional ratings window beyond 30 days while advanced TV specialists grapple with more precise targeting. Somewhere in..
Huffington Post

(VIDEO) Addressable TV May Hit 60% Of US in 2017: Neustar's Dethero

MIAMI -- The ability to target individual households with a medium that is traditionally more used to shouting at mass audiences is here and now. But it's not universal - and it's not yet living up..
Huffington Post

Videos for advertising

News video: Kevin Allocca On How The YouTube Rewind Video Was Made

Kevin Allocca On How The YouTube Rewind Video Was Made 01:03

Kevin Allocca on how the YouTube Rewind video was made. Interview at AOL HQ in NYC for BUILD Series.
Source: AOL Build VOD -

News video: Major 'Friends' Players Say They're Uninterested In A Reunion Show

Major 'Friends' Players Say They're Uninterested In A Reunion Show 00:41

Nostalgia is huge in 2016...for the fans. But for the cast of "Friends"? Not so much. According to E! News, at least two key cast members of the iconic show have said they are completely uninterested..
Source: Wochit Entertainment -

News video: Katie Holmes, Stefania Owen, Eve Lindley & Jane Rosenthal LIVE LIVE on BUILD Series

Katie Holmes, Stefania Owen, Eve Lindley & Jane Rosenthal LIVE LIVE on BUILD Series

In her directorial debut, Katie Holmes’ “All We Had” is a drama about a zero income mother-daughter duo hit hard by the economic turndown. The story is based on Annie Weatherwax’s novel. Join..
Source: AOL Build Live -

News video: Alfonso Herrera Talks About Engaging With Fans On Social Media

Alfonso Herrera Talks About Engaging With Fans On Social Media 00:53

Alfonso Herrera talks about engaging with fans on social media. Interview at AOL HQ in NYC for AOL BUILD. Interview at AOL HQ in NYC for BUILD Series.
Source: AOL Build VOD -

News video: Missy Franklin Talks About Getting Her Start In Swimming

Missy Franklin Talks About Getting Her Start In Swimming 00:27

Missy Franklin talks about getting her start in swimming. Interview at AOL HQ in NYC for BUILD Series.
Source: AOL Build VOD -

 

(VIDEO) Half Of TV Ads Could Be Addressable, GroupM's Nielsen Thinks

LONDON -- About 42% of US homes are now able to receive so-called "addressable advertising" - TV ads custom-targeted at individual homes thanks to one of a variety of return-path TV systems. But how..
Huffington Post

(VIDEO) For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

MIAMI - Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there's Andrew Ward, who suggests that everyone take a step back and..
Huffington Post

Feds crack down on deceptive reverse-mortgage ads

The Consumer Financial Protection Bureau said Wednesday that it has fined two Southern California reverse-mortgage firms for deceptive advertising practices, saying the companies wrongly told borrowers..
L.A. Times

(VIDEO) IP Delivery Means Smarter Targeting, Reduced Ad Loads: Fox's Marchese

Letting consumers opt in to engage with digital commercials in lieu of seeing a full pod of them is just "the tip of the spear" in the quest to replace frequency based advertising, says Fox Networks'..
Huffington Post

Investors Beware: South Korea Slams Volkswagen With Record Fines

South Korean regulators say VW is guilty of false advertising for claiming that its diesels were environmentally friendly. The charges could inspire other governments to take aggressive action.
Motley Fool

Precious Metals Dealers, Gold, Silver Bullion Brokers and Traders Have Opportunity to Secure World-Class, National Branding, Game-Changing Web Domain Names/URL's

Precious Metals Dealers, Brokers and Traders of Gold and Silver Bullion now have an opportunity to secure four world-class dot com and corresponding dot net web names guaranteed to help establish a..
PRWeb

Malta Becomes First European Nation To Ban Gay Conversion Therapy

Malta has made history. The island nation has become the first country in Europe to ban gay conversion therapy. On Dec. 5, the Maltese parliament approved the Affirmation of Sexual Orientation,..
Huffington Post

Turner will create shows for Snapchat in expanded partnership

(Reuters) - Turner Broadcasting System Inc will create more video content for mobile app Snapchat and collaborate with the social media company on advertising, Turner said on Wednesday, as they expand..
Reuters Also reported by •Reuters India

Volvo Preparing Epic Battle Between the Iron Knight and an S60 Polestar TC1

volvo preparing epic battle between the iron knight and an s60 polestar tc1
As far as publicity is concerned, Volvo Trucks is on a roll. We may not have been that impressed with its latest stunt that saw one of its semis tow a paraglider through a tunnel, but it's still miles..
autoevolution

P&G launches rowdy ad campaign with UFC star

Procter & Gamble Co. today launched an advertising campaign featuring mixed martial artist “Rowdy” Ronda Rousey, who will seek to reclaim the Ultimate Fighting Championship belt later this month..
bizjournals

More than 40 Percent of Business Trips are Extended for Leisure Purposes

more than 40 percent of business trips are extended for leisure purposes
LAS VEGAS--(BUSINESS WIRE)--A new study from Expedia® Media Solutions, the advertising sales division of Expedia, Inc., and Luth Research uncovers the booking habits for bleisure travelers, or..
Business Wire

Moose Knuckles reaches deal with Competition Bureau over 'Made in Canada' claims

Winter jacket maker Moose Knuckles has reached a deal with the Competition Bureau regarding concerns over its advertising and labelling of certain parkas that are promoted as made-in-Canada.
CTV News

APT Honored as One of the Best Places to Work in 2017 by Glassdoor

APT named one of the best small or medium-sized workplaces by Glassdoor for second consecutive year Washington, D.C. (PRWEB) December 07, 2016 Applied Predictive Technologies (APT) announced..
PRWeb

"X-Spatial 4D Psychoacoustics" Technology Grand Launch & "Beyond Skyline" Movie Preview

x-spatial 4d psychoacoustics technology grand launch & beyond skyline movie preview
The Pioneer with Global Attention A Revolutionary Audio Enhancement Technology "4D Psychoacoustics" Strikes a New Pose on the International Stage HONG KONG, Dec. 8, 2016 /PRNewswire/ --..
PR Newswire Asia

German companies pull advertising from US website Breitbart

BERLIN (AP) — Several large German companies are pulling ads from news and opinion website Breitbart due to concerns about its content.
CNSNews.com


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