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Google has been hit with a record-breaking €2.4 billion fine by the EU over its antitrust case (GOOG)

google has been hit with a record-breaking €2.4 billion fine by the eu over its antitrust case (goog)
LONDON — Google has been hit with a record-breaking fine of €2.4 billion by European regulators. The European institution accused the Californian technology giant of abusing its dominant..
Business Insider

Ekimetrics Official Partner of Facebook Portal Dedicated to MMM (Marketing Mix Modeling)

The French global analytics consultancy was chosen as a trusted third-party dedicated to increasing the reliability of advertising performance metrics on Facebook networks Ekimetrics (www.ekimetri...
FinanzNachrichten.de

Videos for advertising

News video: Health Care Bill Flailing?

Health Care Bill Flailing? 00:53

After the Congressional Budget Office released its analysis estimating that 22 million people would lose insurance under the law over the next decade, a crucial week for the Senate health care bill got..
Source: Wochit News -

News video: Rex Brown Talks About His Album, "Smoke On This..."

Rex Brown Talks About His Album, "Smoke On This..." 22:35

A seasoned troubadour from down South with a dense and colorful life experience, Rex Brown is far greater than the sum total of his already impressive discography as it’s been laid down. Stepping out..
Source: AOL Build VOD -

News video: A+E’s Mel Berning: Less Intuition, More Data Inform Advertiser Program Decisions

A+E’s Mel Berning: Less Intuition, More Data Inform Advertiser Program Decisions 04:18

CANNES – Advertisers aren’t getting less protective of their audience targeting data but they are increasingly willing to work with data and content providers. At the same time, they’re relying..
Source: BeetTV - Affiliate -

News video: Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters

Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters 05:14

CANNES -- Imagine a future in which a brand advertised to you through your TV, then followed you out of your apartment, down the street, in to the store and inside the movie theater. That future is..
Source: BeetTV - Affiliate -

News video: Rex Brown Discusses What Fans Should Expect in His Solo Record, "Smoke On This..."

Rex Brown Discusses What Fans Should Expect in His Solo Record, "Smoke On This..." 01:34

Describing the album, "Smoke On This...", Rex explains that it can be dark and heavy at times without going too fast. Additionally, he hopes that this is a true rock 'n roll record that people need to..
Source: AOL Build VOD -

 

Joyous Communications Receives "Local Hero - Public Relations Agency of the Year" with Three Honours from Marketing magazine

HONG KONG, June 27, 2017 /PRNewswire/ -- Joyous Communications is honoured to receive the "Bronze & Local Hero - Public Relations Agency of the Year", "Local Hero - Event Agency of the Year" from..
PR Newswire Asia

plista Names Michel Gagnon Global Managing Director

plista names michel gagnon global managing director
BERLIN--(BUSINESS WIRE)--plista, a leading platform for data-driven native advertising, has promoted Michel Gagnon to the role of Global Managing Director.
Business Wire Also reported by •FinanzNachrichten.de

QuestSoft Triples Clickthrough Rates & Improves Website Engagement with Lead Liaison

Leading provider of lending compliance software, QuestSoft, finds the features of Lead Liaison’s Lead Management Automation (LMA)™ to be “invaluable.” Allen, TX (PRWEB) June 27,..
PRWeb

SourceLink Hires George Farnell as Associate Creative Director

Farnell joins SourceLink to lead the Creative Strategy and Development team Chicago, IL (PRWEB) June 27, 2017 SourceLink, an industry-leading multi-channel marketing firm and statement solutions..
PRWeb

Joieful raises additional funding for local travel app

New Orleans-based tourism booking software continues to grow by adding additional capital and forming new strategic partnerships New Orleans, LA (PRWEB) June 27, 2017 Joieful, the leading..
PRWeb

Samsung rolls out ad celebrating Russell Westbrook's NBA MVP status

Oklahoma City Thunder's Russell Westbrook is 2017's most valuable player in the NBA, and Samsung have rolled out a very well-fitting commercial in light of his win. Following on from Westbrook's..
Mashable

France's JCDecaux, America Movil create joint venture in Mexico

(Reuters) - France's JCDecaux said on Tuesday it will create a joint venture with Mexican telecommunications group America Movil by merging their out of home (OOH) advertising businesses.
Reuters

CGG: Opening of Placement Period for subscription commitments in respect of proposed issuance of $375m of new 6-year floating rate/ 8.5% PIK second lien senior notes with warrants to Eligible Holders

*Opening of Placement Period for subscription commitments in respect of a proposed issuance of $375 million of new six-year floating rate / 8.5% PIK second lien senior notes with warrants to Eligible..
GlobeNewswire

JCDecaux and América Móvil to create a Joint Venture by merging their OOH businesses in Mexico

*JCDecaux and América Móvil to create a Joint Venture by merging their OOH businesses in Mexico* *Paris, 27 June 2017* - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising..
GlobeNewswire

AI to drive GDP gains of $15.7 trillion with productivity, personalisation improvements

· * Global GDP will be 14% higher in 2030 as a result of AI * · * Productivity improvements are expected to account for half of all gains to 2030. * HONG KONG, June 27, 2017 (GLOBE NEWSWIRE) --..
GlobeNewswire

MainAd Launches Logico to Offer Greater Ad Retargeting Through Machine Learning

*Business Wire India*MainAd, an advertising technology company that specialises in display and retargeting ad campaigns, has today launched its flagship proprietary technology ‘Logico’, which..
Business Wire India

Poundworld are recruiting in Essex and the salary is amazing

poundworld are recruiting in essex and the salary is amazing
It's the home of the bargain where you can pick up most of products for just £1 but have you ever wondered how much Poundworld actually pay their employees?Three jobs are currently available in Essex..
Essex Chronicle Also reported by •Brentwood Gazette

Advertising agencies squeezed by tech giants

The industry has benefited from the growth in online publicity but it is starting to feel the impact of disruption
FT.com

Lions are rugby's best franchise – but do their results matter?

lions are rugby's best franchise – but do their results matter?
We have finally arrived at one of the most keenly anticipated sporting events of 2017: three mouth-watering encounters between the British and Irish Lions and the legendary All Blacks. It will..
City A.M.

It's official: Sex doesn't sell

it's official: sex doesn't sell
Those who came up with the old adage that sex sells were a little hasty in reaching their conclusions, it seems, after a new study concluded scantily-clad young men and women do nothing to push up..
City A.M.

The Jeremy Kyle show is advertising jobs - here's how to apply

the jeremy kyle show is advertising jobs - here's how to apply
WATCH ABOVE: How to set up job alerts on The Herald's website TV bosses are looking for people to work on the Jeremy Kyle show - and there are no lie detector tests involved in the application process...
Plymouth Herald

Adverts that use sex to sell don't work

adverts that use sex to sell don't work
Researchers from the University of Illinois analysed 78 studies published over more than three decades on the effects of sexual appeals in advertising campaigns.
MailOnline


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