CANNES – Are media buyers too preoccupied trying to define “TV” and “video”? It’s worth approaching the issue from the sell-side, by way of Fox and ESPN. The answer rests on delivery.. Source: BeetTV - Affiliate -
Herbert Marshall McLuhan was a professor, philosopher, and public intellectual who accurately predicted the internet age of our times. His work is seen as one of the most important milestones in media.. Source: NNIS STORY BITE -
TransferWise, the six-year-old British payment transfer startup, is aiming to kick off a new fundraising round which would see its value exceed £1bn for the first time, according to Sky News.
The.. City A.M.
Catch up on all the week's big marketing news including the crackdown on gender stereotyping in advertising, the latest IPA Bellwether report and Greggs' plans for home delivery.
The post Greggs,.. Marketing Week
BENGALURU (Reuters) - Organizers of conferences and trade shows are benefiting from a shift in the way marketing budgets are allocated, with companies spending less on advertising and more on events.. Reuters
Does it drive you mad when people don’t answer your questions directly?
The Prime Minister is the indisputable master of this Dark Art. A few months ago, she told the BBC that the UK needed.. City A.M.
First among equals: a label Dame Carolyn McCall can lay claim to this week after being named the new chief executive of ITV.
It's not often that we know the full line-up of candidates for a.. City A.M.
Smoke, noise and speed is acceptable in the right setting
As I write, I’m sitting by a reservoir in the Derwent Valley. I’m taking a few days off from a day job of writing and driving in pretty.. Autocar
A South Croydon takeaway has been advertising fast food meal deals aimed at schoolchildren, timed to coincide with the end of the school day. A poster, prominently displayed in the window of Perfect.. Croydon Advertiser
Trendy clothes shop Jack Wills is to open a brand new Plymouth store - and they are searching for staff. The prestigious brand is set to launch its first proper city shop at Drake Circus Shopping.. Plymouth Herald