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NBCU will start selling ads in top shows like 'This is Us' using the same kind of self-serve software as Facebook

Business Insider Tuesday, 26 September 2017
NBCU will start selling ads in top shows like 'This is Us' using the same kind of self-serve software as Facebook· *NBCUniversal will start selling ads in the majority of its top shows using 'programmatic' software.*
· *The media company sees this adoption as a way to directly take on Facebook and other social nets.*
· *Target has signed on as the first advertiser planning to use its data to buy automated, targeted ads on NBCU...
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Source: Bloomberg Technology - < > Embed

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ele RT @BrianHanley1: NBCU will start selling ads in top shows like 'This is Us' using the same kind of self-serve software as Facebook https:/… 3 days ago

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Dominique Delport RT @BrianHanley1: NBCU will start selling ads in top shows like 'This is Us' using the same kind of self-serve software as Facebook https:/… 4 days ago

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Brian Hanley NBCU will start selling ads in top shows like 'This is Us' using the same kind of self-serve software as Facebook https://t.co/xSBR1Tv7vu 4 days ago

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