Edition: United Kingdom  
One News Page
“Probably the fastest-access news portal in the world”
> >

Vodafone's #LookUp Movement to Keep Relationships Real is Winning Hearts Across India

NewsVoir Monday, 14 August 2017 ()
Millennials today across the world are obsessed with their smartphones and are getting more dependent on their devices and the internet by the day. This has led to a new phenomenon called phubbing which has become rampant in our everyday lives. Phubbing is the term used to describe the habit of snubbing someone in favour of a mobile phone. Knowing or unknowingly most people today choose to look into their phones even as they sit across the table from someone.

“Relationships have moved from being warm and personal to being online and distant. While one can argue that the internet brings the world together, it also is making people grow more apart. As a brand which is a partner to one's relationships, we wanted to take a relevant stand against Phubbing and ask the youth to indulge in real conversations with each other", shares *Hirol Gandhi, EVP Ogilvy India*.

Research and data on India embracing feature phones and social media usage is erupting everywhere. A recent study by Kantar, IMRB and MMA on the feature phone usage in India indicated that people in India spend about 3 hours a day on the phone. “In our Friendship Day film, we chose to showcase the youth and their relationship with the internet and social media, and how they are today sub consciously choosing to ignore the connections that can be made offline while enhancing their connections online. It really is a representation of a lot of us,” shared *Kiran Anthony, ECD Ogilvy India*.

From the launch of the *#LookUp* movement around Valentine’s Day, to building momentum on Father’s Day and now releasing the 3rd story on Friendship Day, the LookUp movement is gathering huge applause. "The LookUp campaign has struck a chord among millions of Indians - with over 50 Million Video Views, 80,000 conversations, almost 260,000 people engaged & industry best Video View Completion rates, the #LookUp movement in only growing from strength to strength, and continues to inspire the Youth & grow brand love for Vodafone", concluded *Siddharth Banerjee, EVP - Marketing, Vodafone India*.

*This Friendship Day, #Lookup*

*YouTube link:* https://youtu.be/1qHL5_sNN8E
Share on
Share on
Post on 
Share by

You Might Like

Other recent news in Press Releases

Monstar Lab Announces JPY 700 MILLION (US$6.3 MILLION) Fundraise to Fuel Its Global ExpansionCellectis’ UCART123 Administered to First Patient with BPDCN in Phase I Clinical Trial at MD Anderson CANCER Center
PERSHING Square Holdings, Ltd. Announces Transactions in Own SharesPhonak to Release a Game-Changing Bluetooth HEARING AID That Connects Directly to Any Cell Phone* and TV, Based on a Revolutionary New Chip Technology
Cyber Academy of SOUTH CAROLINA Students Head Back to Online Classes August 23rdThe 5th Annual Edington CBIZ Next PRACTICE Award for Excellence in Workplace Wellbeing Winners Announced
Nicox announces that its EXCLUSIVE Licensee Submits response to CRL for latanoprostene bunod ophthalmic solution, 0.024%INFOSYS - Press Statement on Vishal Sikka's Resignation
MISSION Wealth Recognized as one of America’s Fastest-Growing Private CompaniesHONG KONG Reseller Reaches 5 Years Selling GSW Telnet Server for Windows


Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2017 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Privacy Policy  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+