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Online Retailer Transforms Abandoned Shopping Carts on Website Into Sales with Targeted Email Program

Business Wire
Monday, 24 September 2012

Online Retailer Transforms Abandoned Shopping Carts on Website Into Sales with Targeted Email ProgramINDIANAPOLIS--(BUSINESS WIRE)--Appliances Online, the largest U.K. online appliance retailer, is transforming website abandoned shopping carts into sales with a new targeted email campaign powered by global interactive marketing provider ExactTarget (NYSE:ET). Appliances Online’s re-engagement campaign delivering targeted email offers to shoppers who failed to finish their transaction has already increased on-hold purchase recovery rates 50 percent since launching in April 2011. “Great marketing
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