Airlines Come Under Fire for Misleading Sustainability Ads

Adverts for Air France, Lufthansa and Etihad have been banned for giving consumers a misleading impression of the airlines’ environmental credentials. The Google ads, all seen in July, stated that Air France was “committed to protecting the environment” and urged consumers to “travel better and sustainably”, while Lufthansa suggested that its customers would “Fly more sustainably”. Etihad’s ad claimed its service included “Environmental Advocacy”. The Advertising Standards Authority (ASA)…