Hugo Boss campaigns with Gigi Hadid and Kendall Jenner lift outlook after sales surge
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Hugo Boss has raised its full year outlook following a 20 per cent increase in second quarter sales, after smart advertising campaigns featuring Gigi Hadid and Kendall Jenner. The German fashion house, best known for its men’s colognes, reported a 21 per cent increase in EBIT to €121m (£103m), as plans to rebrand the designer [...]
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