Edition: United Kingdom United Kingdom Select Region
Email: Passwd: or sign up free
One News Page
One News Page United Kingdom > Automotive > Land Rover DC100 edges closer to production
Open news article

Land Rover DC100 edges closer to production

Friday, 21 December 2012

Replacement for the iconic Defender will blend aesthetic form with utilitarian function

The new Defender can do to the Land Rover badge and image what the smash-hit Evoque did for the Range Rover. That is the view of Land Rover’s design director, Gerry McGovern.

It is now over a year since Land Rover revealed the DC100 concept and began touring it worldwide at shows, getting feedback. “The concept got the thumbs-up,” said McGovern, “and 90 per cent of the 250,000 people we spoke to loved it.”

McGovern said design work on the Defender replacement had progressed and various different concepts had been looked at internally in addition to the DC100, ahead of a planned introduction in “the middle of the decade”.

He believes the “new Defender can do for Land Rover what the Evoque did for Range Rover”, bringing a new, more style-conscious buyer to the Defender and the Land Rover brand.

Although style is promised, it will not be at the expense of function. “We need a new Defender for a new generation,” said McGovern, “so it has to be relevant and desirable to a modern audience, but it has to have the essence of the Defender. James Bond needs to be able to kick the hell out of it and it will still be able to get up for more.”

McGovern understands the sensitivity of the new Defender project due to the current car’s staunch fan base, but he said it couldn’t “be developed through rose-tinted spectacles”.

He said: “A like-for-like replacement for the Defender would not be appropriate and wouldn’t be legal with safety legislation. We can still capture the essence of the past but in a modern way.”
Share on FacebookShare on Twitter Comment

You Might Like

Other recent news in Automotive

Mazda MX-5 25th Anniversary Bows in NEW YORK [Photo Gallery]2015 TOYOTA CAMRY: Banishing the Bland [2014 New York Auto Show]
New HYUNDAI SONATA revealed in New York2015 DODGE CHALLENGER Comes In Eight Trim Levels, None Of Them Supercharged
FAST AND FURIOUS 7 to See Paul Walker’s Brothers Play Brian O’ConnerScooter Rider Tricks Thief, Getaway Ride Ends in POLICE Station [Video]
Smurfed C 63 AMG Black Series Scares Girl in LONDON [Video]Rivalry Aside: Chevy Camaro Wishes Ford Mustang A HAPPY 50th
INDIA: Union claims major election victory at Maruti-Suzuki plantBELGIUM: FIRST QUARTER Europe tyre sales show double digit growth



comments powered by Disqus

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2014 One News Page Ltd. All Rights Reserved.  |  About us  |  Press Room  |  Terms & Conditions  |  Privacy Policy  |  Content Accreditation
One News Page - Top Headlines RSS Feed RSS  |  News for my Website  |  Free news search widget  |  Advertise  |  Help  |  Contact us  |  DMCA / Content Removal
How are we doing? Send us your feedback  |  One News Page on Facebook LIKE us on Facebook  One News Page on Twitter FOLLOW us on Twitter  One News Page on Google+ FIND us on Google+

Bullet: One News Page official news app for iPhone Bullet: Our news app for iPhone