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Kim Kardashian West goes head-to-head with world’s biggest fragrance companies

L.A. Times Kim KardashianKim Kardashian
Wednesday, 15 November 2017 ()

Kim Kardashian is about to turn the fragrance world upside down with the launch of her first direct-to-consumer venture in the category.

On Wednesday, the reality TV star and businesswoman will introduce the very first scents under her KKW Beauty brand, which since its inception in June, has focused...
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News video: Kim Kardashian's New Perfume Is a Big Success

Kim Kardashian's New Perfume Is a Big Success 00:36

According to reports, Kim Kardashian's new perfume, KKW Fragrance, which dropped Wednesday, made $10 million in one day. There are said to be just 100,000 bottles of three scents in the fragrance, and Kardashian will reportedly not restock them once they are sold out. WWD currently estimates that...

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